TikTok is introducing a new feature that enables them to lessen the amount of AI-made content appearing in their timelines. This step comes as the company revealed that it presently contains over 1 bn AI videos.
Testing and Rollout
The update is undergoing trials over the next few weeks before a global launch. This advancement coincides with a rise in AI content, driven by emerging AI video creators.
AI Content on Other Platforms
Recent reports that almost a tenth of the quickest rising channels on a competing service exclusively feature content made by AI. A large amount of this material is deemed mass-produced AI material, a term for substandard, factory-style content that is typically illogical or surreal.
Our research shows that many people like content created using AI tools, from digital art to science explainers, and we intend to give people the power to see more or less of that, according to their own preferences,” said a spokesperson.
Scale of AI Content
The service disclosed that there are currently 1.3 billion videos on its service tagged as made with AI. Collectively, in excess of 100 m pieces of content are submitted to the platform each day, making AI content a relatively small portion of its total content library.
User Control Features
Users will be capable of decrease or raise the level of AI-generated videos they watch by opening the “manage topic” feature in the app and picking AI-made media. Other topics that currently be modified under the setting cover news, clothing, beauty, and choreography.
Platform Guidelines
TikTok’s guidelines require content makers to tag lifelike AI-made content, and it bans malicious AI impersonations of well-known individuals or crisis events. Any believable artificial content that is unmarked can be taken down under its user guidelines.
Additionally, the app will henceforth attach an AI-generated watermark to content made using its own AI tools, or detected by an collaborative effort for recognizing AI-generated material. This action is intended to help prevent users from trying to circumvent the disclosure requirement.
AI Literacy Programs
The platform is additionally introducing a $2m AI literacy fund for experts and groups to produce learning resources about using AI responsibly. This project will benefit charitable organizations focused on training computer science.
Platform Protection
The video-sharing app has defended its safety measures, during debate over plans to cut jobs for hundreds of review team members in the United Kingdom. TikTok is expected to cut a significant number of roles in its trust and safety team in its British office, with labor groups and digital protection specialists voicing alarm that humans are being replaced by AI moderation.
A senior executive explained that people-led review would still have a role, but automated tools can protect employees by eliminating the most harmful content prior to it has to be seen by people. The company announced a 76% decrease in shocking and graphic content reviewed by safety staff over the past year due to reliance on its AI tools.
It is vital to balance staff and AI to ensure user safety,” the executive stated. “We’ll have staff as integral to the approach, but we also think it’s extremely critical to limit contact with harmful content as swiftly, which is where a lot of the machine support is making a difference work at speed.”
